Beaver Run Resort
Size matters. When Beaver Run's new brand touted the advantages of being the biggest resort in Breckenridge, the guests saw nothing but value. Beaver Run needed a new brand to increase visitation and build upon their focus on customer service. It is the largest resort in Breckenridge- enormous in size and square footage. "We Go Big" captures the dedication to guest service as it touts the unprecedented list of amenities and conference facilities. A limited media budget inspired the attention-getting images.
2004 Adrian Silver Award, Complete Campaign. Hospitality Sales & Marketing Association International annual award show.