Grand Junction Colorado's Wine Country
Grand Junction Colorado's Wine Country brand was originally introduced in 1999. The new marketing campaign is a distinctive evolution designed to continue the momentum and leadership of the original brand. Great success surrounds the existing theme-line and images as Colorado's Wine Country sticks in the minds of consumers. Almost immediately awareness rose to over 70%. Today, the region is one of Colorado's most inviting attractions, sitting among the top reasons people visit the state. The objective of the new campaign is to serve up a distinctive, high-impact concept to grab attention and drive website inquiries. Clean, smart and high-quality artwork represented the city of Grand Junction faithfully.
Colorado Official State Vacation Guide recognizes and celebrates Colorado's Wine country as one of the top reasons people visit the state. Images from the campaign frequent the publication's cover consistently year after year.
Travel Industry of America, TIA, awarded Grand Junction Visitor & Convention Bureau with its highest honor- Odyssey Award Marketing Campaign.