WestStar Bank- a $650 million, leading financial organization in Colorado needed to re-examine and evolve their brand. The organization was in the throws of a complete cultural development process aimed at improving customer service and the quality of the banking experience at WestStar. The cultural model at WestStar determined one important factor that was missing in determining the company's direction- the customer's perspective.
The challenge was to differentiate a commodity- banking. Tim developed a brand messaging platform that revolved around this notion: A solid business banking relationship is based on how a banker helps you, applies expertise, executes solutions, and builds a relationship that brings ideas to the table. Actions fortify relationships.
WestStar Bank. Expect Action.